The new 2006/2007 product catalogue from micronAir scores in terms of reader-friendliness and comprehensive content
Filter range significantly expanded yet again
Weinheim, 01st March 2006 – Freudenberg Nonwovens is presenting a persuasively user-friendly sales and information tool for all free workshops in the shape of its revamped product catalogue for automotive cabin air filters. The catalogue breaks new ground in terms of clear structuring, improved reader-friendliness and a unique product portfolio. For example, the world’s market leader for OEM filters has expanded its range of filters to include 70 new models for cars and commercial vehicles. This means micronAir can meanwhile provide customized particle or combifilters for more than 700 different types of vehicle. The 2006/2007 catalogue also includes numerous new filter models for Asian vehicle makes, such as Hyundai, Kia or Mazda.
Optimum planning tool for workshops
“We’ve talked to owners of free workshops and we’ve redesigned the micronAir catalogue precisely in line with our customers’ expressed needs”, explains Martin Berger, Head of Independent Aftermarket in the Filter Divisions at micronAir/Freudenberg Nonwovens. “The new catalogue is very user-friendly, and we’ve devoted a lot of attention to ensuring clear and helpful illustrations. This means the mechanic can offer his customers the very best advice, and save a lot of time when installing the filter concerned.” What customers will particularly appreciate: next to the vehicle model concerned there’s now also a drawing of the specific installation situation, including a picture of the filter, its salient features, and some brief explanations.
Upgraded filter competence
With a total of 300 different filter models for 700 vehicle types, micronAir, the market leader for automotive components is offering the world’s biggest product range of cabin air filters in OEM quality. “This means the free workshops can equip almost all types of vehicle, so they can guarantee their customers protection against particles and ensure a continuous supply of fresh air inside their vehicles”, says Martin Berger. In addition to numerous newly developed models for Asian vehicles like Hyundai, Kia, Mazda, Mitsubishi, Subaru or Toyota, micronAir has also included a variety of filters for new European vehicles in its catalogue, e.g. the 1- and 3-series from BMW or the Alfa Romeo 159. The product portfolio is rounded off by an expanded choice of models for commercial vehicles. To quote Martin Berger: “The micronAir catalogue is more than just an ordering tool – thanks to its reader-friendliness, its topicality and above all its informational content, it constitutes a vital cabin air filter compendium for each and every workshop.”
How to order it:
The micronAir 2006/2007 catalogue from Freudenberg Nonwovens uses five languages (German, English, French, Italian and Spanish), and can be ordered from the associates listed under www.micronair.com or directly from micronAir. Information on current micronAir products is also available through TecDoc.
About Freudenberg
Freudenberg Vliesstoffe KG is the world’s largest manufacturer of nonwovens. Its product portfolio includes interlinings for textiles, filter applications, hygiene and medical components, technical nonwovens and tuft for carpeting. The company is the world’s leading producer and vendor of micronAir intake air filters for the automotive industry. It is headquartered in Weinheim an der Bergstrasse, Germany. Freudenberg Nonwovens employs a total of just under 5,000 people, with a turnover in 2004 of 787 million euros.
Freudenberg Nonwovens belongs to the Freudenberg Group, a diversified family enterprise with operations handled by its Seals and Vibration Control Technology, Nonwovens, Household Products (Vileda), Chemical Specialties, Building Systems and IT Services Divisions. In 2004, the Group was employing 32,004 people in 53 different countries (as per 31 December 2004), and achieving sales of 4,418 million euros.
You will find further information on the internet under www.freudenberg.de and www.micronair.de. Pictures are available from the press contact detailed.
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